Wednesday 20 January 2021

Final Version Of My Film & Evaluation


Evaluation:

This is the final version of the film i wanted to create. The final product compared to my powerpoint plan are very similar however slight changes were added from the feedback given after the powerpoint was shown, this feedback i was able to add to my film and i believe it made the final outcome better, so the feedback was vital for this film. I used a couple filming techniques to show to the audience the theory of Laura Mulvey's theory of 'The Male Gaze'. These filming techniques used would include Cinematography such as use of different camera angles and Mise en scene which would include, lighting, the environment setting, props. Editing could also be included in this as it helped bring everything together and i was able to add features into the film to make it give more of an effect to the viewer.
The films meaning is how influential social media can be, in the film i focus mainly on Instagram as it revolves around pictures of ourselves, this can be hugely influential and impactful towards everyone but especially younger generations as they begin to see these images of 'perfect bodies' all over there timeline and will aspire to be that. Even though the majority of the time, these 'perfect bodies' are either edited to look a certain way, professionally enhanced by doctors or the result of a unhealthy lifestyle. But these points don't get talked about enough when it comes to influencers online, so many people can be obsessed with becoming an unrealistic goal. When this includes the 'Male Gaze' theory, is that these images are so popular for a reason, this is because people know what will sell, for example the 'male gaze' started out in film and some people would only go to watch a film for these sexualised scenes of women. This then progressed when social media was introduced, it meant it was easier for people to see these images of women and men, and they could sexualise them as they pleased in the privacy of there own home so it increased in popularity like crazy. That is why images like this get so much popularity and are then able to be shown to a wider range of people. So with this is mind influencers wanted to take advantage of this, as they could make this into a business, this then leading hundreds of thousands of people to follow that same path, so it's just seen as a norm now. This shows that no matter where, the 'Male Gaze' can be included in pretty much anything if people see it that way. I believe i applied the 'Male Gaze' theory into my film because i wanted to show how the 'Male Gaze' has became normal and can be seen as a desire to look like what is used to be the 'Male Gaze'. Then how this can effect a person, mentally and physically, then these were shown in the film. I also included text screens randomly throughout the film, these pieces of text were quotes from young girls and there experiences with how social media has effected there body images, or comments they have received while on social media about there bodies.

The Cinematography:

With the use of different cinematography techniques i wanted to express emotion with lighting as well as use a variety of different camera angles and techniques to experiment with different directors i'd researched that also had the 'Male Gaze' theory featured in there films.

Camera angles such as zoom in's which i mainly included when it was the getting dolled up scene of her doing her makeup, particularly on the eyes and lips as this is something a lot of people try to enhance day to day so i thought it would be important to include that. By using in the zoom in techniques it shows the audience what they should be paying attention too and pointing it out to them without actually telling them.

Another camera techniques i used once in this film was panning. I used this when my sister walked into a room and past the camera. I believe this shot could be represented how now she has downloaded Instagram, the whole world is watching her and can see everything she is doing. so the use of a panning shot here was to give the impression that camera are following her everywhere she goes now as she enters the world of social media.

I used a lot of still shots when filming this because i wanted the message of the film to come across more than using all different camera techniques throughout. These still shots allowed my sister to act out her scenes and show the emotion she is going through.

Towards the end, i decided to shoot the scenes of her with mascara running down her face handheld because it gave the impression that she is very unstable at this moment so it represents her well. As well as this, i knew these shots were only going to be very short so the use of a tripod was unneeded as i wanted a more chaotic look towards the end as her whole character falls apart.

Mise en Scene:

The song featured in the film was very important to me and i wanted to include it because the lyrics are all how how men sexualise women in person and online. The types of lyrics throughout the song that point this out are:
"Wondering why I don't look like Barbie, They said boys like girls with a tiny waist"
"Got boys acting like they ain't seen skin before, Got sent home to change, cause my skirt is too short"
So i was really happy to be able to link the song to the meaning of the film is very beneficial because some people may be able to focus more on the song than the film and vise versa.

The lighting i used in this film represents the emotions that my sisters character, i wanted the one red colour to be used negatively and multiple times throughout. It is used in the beginning when the character is judging herself in the mirror and it is then used again at the end when everything is chaotic. I did this to link the two scenes together to show that even after the character had changed herself to please others and trick herself into think she was making herself look better, in the end it shows that all this extra stuff people do to pleases others will never make you happy if you truly don't love yourself for you. I used the colour red because i feel like it's a very dark red so it can be very ominous in these scenes but also a very bold noticeable colour which is why i used it in these scenes so they can be remember and linked by the viewers.

 I used a lot of props in this film, such as multiple items of makeup, different outfits, a phone, magazines and pens. All these props were essential for this film as they all play a part in different scenes. The makeup items are in the portion of the film which i consider a montage of the character getting all dolled up and trying to look 'perfect' or 'acceptable' for social media. Makeup in general is very influential as well, the majority of advertisement for it is all 'get the perfect look' or 'look drop dead gorgeous' which insinuates that you need these products to look that way, all selling into the idea of 'Male Gaze'. I used a different outfit for when she transforms into this 'perfect' version of herself because it has a slightly revealing top which would link to 'Male Gaze' and the stereotype of how revealing clothes gets more attention online. The phone can be seen as a negative and a positive, negative because it is the key into getting trapped into social media and get's people hooked onto being addicted to social media but phones are also positive because it allows you to contact peoples easier and can help many situations in general.Linking to the theory, it can be the way that many people first discover what the 'Male Gaze' is but it also allows more people to be educated on it than ever before.

Editing:

Throughout the editing process I had an idea in mind from the beginning planning of what i wanted the final film to be like, however from feedback during the process of editing it, the ideas i originally had changed a little bit. Changes such as adding a swell effect at the end of the film to create tension mixed with other audios to create a chaotic effect.
Throughout the film i have the song Strawberry Shortcake playing through it until the last 25=30 seconds however twice in the film, i lowered the audio so the music remained in the background but then added news reports/interview audio of people talking how how social media effects people and how types of images gain certain attraction, this then links to 'Male Gaze'.

I also added in text scenes of quotes from young women who have experienced body image problems because of social media and the types of comments they get on social media. This gives examples of how the 'Male Gaze' impacts so many people, all different ages.

To give the end a chaotic effect, i clipped in very short shots of close up clips of the character in the films, staring directly at the camera, it give it a a very eerie effect when watching the end, showing just how much body image can mess someones mental health up.

I created a montage type feel within the film of when she's getting ready to take a picture for social media. This montage was inspired by the many montages used in coming of age and romance films when one character has a huge makeover and suddenly everyone loves them, however that's in movies and i wanted this to be as realistic as possible. So even with the montage type feel, it doesn't have a good result after.

Final Conclusion:

From the original plans to the final outcome, i believe i have achieved what i set out to accomplish. Also that I was able to link Laura Mulvey's 'Male Gaze' theory well through different techniques into my short film. If I was to go back and improve, I would try and add more camera angles and different techniques throughout the whole thing. I would also add my own audio into the film somehow, almost as if the voiceover is the characters thoughts and that the audience can hear the characters thoughts throughout the film, showing the comparison of how they change. 
Another thing I would want to improve on is the environment/setting that the film was filmed in because it's a pretty average backdrop so if i had more time i'd research different locations to make the film more pleasing to watch.

References:
Song (Strawberry Shortcake By Melanie Martinez - https://www.youtube.com/watch?v=iPQ7L_VfawA




Tuesday 19 January 2021

Research Technique

 Research Technique - Questionnaire:

A questionnaire is a list of questions with a choice of answers. The purpose of a questionnaire is for survey or statistical study based on a certain topic. 

Questionnaires are a good research technique because they're quick to create, quite cheap to make and it allows you to get a wide variety of answer from large amounts of people. This allows you to collect data from all types of people so your results will have variety and balance amongst everyone.

Different Types of Questionnaires:

  • Structured Questionnaire
  • Unstructured Questionnaire 
  • Open Ended Questionnaire 
  • Close Ended Questionnaire
  • Mixed Questionnaire 
  • Pictorial Questionnaire

An Example of a Structured Questionnaire
A Structured Questionnaire consists of a set of standard questions with a fixed scheme, meaning that specific words are used and the order of questions are specific too, this is to gather a certain type of information from the people participating.







An Example of a Unstructured Questionnaire
A Unstructured Questionnaire is typically used in an interview style, this is because the questions can be altered depending on the immediate response from the person being interviewed. They do this so it flows better and it can also be seen as respectful incase it's about a certain belief or concern. (Trueman, 2020)








An Example Questions used in Open Ended Questionnaires 
 

A Open Ended Questionnaire is a free form survey questions that lets people answer in an open text format, allowing the responses to be their complete knowledge and understanding. Resulting in the answer not being a set of options, all of them being unique and personal. 

The idea of this questionnaire is that it allows whoever is answer to give a detailed or not response and allows data from these questionnaires to be unique exploration data.





An Example of a Closed Ended Questionnaire

A Closed Ended Questionnaire is a survey with limited options, this allows you to get important straight forward information depending on the subject. This can be key to research for certain topics.






An Example of a Mixed Questionnaire

A Mixed Questionnaire contains closed and open ended questions, typically used for social research.












A Example of a Pictorial Questionnaire

A Pictorial Questionnaire is the type of survey used for promotional use to fin out the interest of the public.

Typically this type of questionnaire has a higher response rate compared to other question types because people are more likely to choose a questionnaire with pictures rather than reading the question themselves.




What you should include when creating a questionnaire?

Validity - The validity is how accurate the data collected is measured. It is a degree to which the researcher has measured what they have set out to measure. Validity is done to provide accurate answers to the research that was asked. Types of Validity : Content validity, face validity, criterion validity, predictive validity and construct validity.

Reliability - The reliability is how an instruction would give the same results if the measurements were to be taken again under the same conditions. You would have to use the same unit of measurement with all the questionnaires that you want to use reliability and to have the same questions otherwise the data is useless and can not be used to compare and analyse.

Triangulation - Triangulation is the use of multiple sources of data or multiple approaches of analysing data to enhance the credibility of the research study" (Salkind, 2010). Triangulation helps add more data to back up your data that you have collected from the questionnaire.

Pilot Study - The Pilot Study is the stage that identifies potential problem areas. It can help others become familiar with potential problems in future projects. This stage is usually used in interviews.

Sample - A sample is when a group or selective group of the population, that you want to collect data from with the use of a questionnaire. this sample is like a practise group to run all your tests through first before everyone else. It is also a good idea to have a sample because it's good to have data to compare to your new data, and then show the progression.

Types of Sampling Styles:

Random Sampling - This style of sampling is simply the selection of randomly picking individuals from the population. This gives the data results to be as neutral as possible because nothing was staged, meaning all the data is randomly accurate. This is the least complicated sampling style because it doesn't require much preparation before hand.

Stratified Sampling - Stratified Sampling is when a group of individuals with one or more common interest/attribute are picked to take the questionnaire. With people being picked, it means that throughout the process of the questionnaire there may be less complications rather than the random sampling because the group of people know that they are going to be doing a questionnaire, compared to the random sampling style.

Systematic Sampling - This sampling style is when you have a selected list of members from the public, however every Nth name selected is then involved in the questionnaire 

Convenience Sampling - This sampling style is only available for a small group of people who were specifically targeted to take the questionnaire. So the question may be targeted to that certain type of group of people. However this method isn't used very often as it doesn't give a wide variety of results.

Quota Sampling - This sampling style allows the researcher creating the questionnaire to choose specifically who they want to answer certain questions in the questionnaire. They also get to choose how many people are allowed to answer the questionnaire.

Purposive Sampling - This sampling style is a type of non-probability sample. The main objective is to produce a sample that can be logically assumed to be representative of the population.  (Lavrakas, 2008)

Diagram Example:


























Types of Questionnaires Based On Distribution:

Mail Questionnaire - Mailing questionnaires are physical copies of questionnaires that are mailed out to reach a wide range of people quickly. Typically the response rate for mail questionnaire's is lower that other options as most people forget about them, reminders can be made to improve this. A positive factor about mail questionnaires is that they don't depend on technology and wifi, so it can be easier for some people to complete. Also people partaking in the questionnaires are giving more time than they normally would be to think about their answers. However a negative aspect of mail questionnaire's is that the response rate is lower than other types of questionnaires so it can lead to a lot of odd numbers and missing answers when it comes to looking at the results of the questionnaire.













Telephone Questionnaire - This type of questionnaire delivery is a good idea if you need quick results, as you're able to get immediate answers from participants. It is also very beneficial to people who are unable to complete written questionnaire physically and visually, so this gives more options and allows a wider range of people. However negatives from this type of delivery is that your questions have to be very clear and straight to the point as not many people will willingly sit and answer your questions if it has no benefit to them, so making sure your questions are straight to the point and you don't waste people time.

Computer Questionnaire - Computer questionnaires are another way of collecting data from a survey. However the method used in this one is that the questionnaire is available online. This technique can be useful for people who are socially anxious because it requires little to no contact with another person. With that being said, it can have limits to people who struggle to access the internet and technology so this type of questionnaire delivery should be used when trying to reach and get information from a specific group of people, aiming towards people who have access to technology. 

In-House Questionnaire - This questionnaire delivery is in person, so typically the questions are asked at home or in the work place. Benefits of this method is that communication is available allowing the people participating in the questionnaire to ask questions if they're unsure on certain parts of the survey, this wouldn't be an option with other delivery methods. However a disadvantage of this method is that is can be costly as you have to pay the person asking the questions as well as travel to everyone involved so it can be more expensive than other options. As well as this, it can be a slower process when you consider travel, having conversations with others, it can all add up in the end.






Referencing:

C N Trueman "Unstructured Questionnaires"

historylearningsite.co.uk. The History Learning Site, 22 May 2015. 9 Dec 2020.

Lavrakas, P. J. (2008). Encyclopedia of Survey Research Methods. Thousand Oaks California: SAGE Publications.

Kaplan, J. (2020, July 21st). Better Evaluation. Retrieved from Better Evaluation: https://www.betterevaluation.org/en/evaluation-options/telephone_questionnaires



Practical Skills Evaluation

Evaluation: Over the entire unit my practical skills and knowledge of these skills have also increased a lot since the beginning of the year...