Labelling throughout the editing process with multiple colours and groups to help the order of all the clips and arrange the correctly. As well as evidence of the individual shoots/clips being separated with bins in premier to make them easier to find when editing. Each clip was individually named in the order that they were filmed however they can be used in whatever order wanted. The clips are labelled by colour depending on the type of lighting used/ what makeup look was used.
Evaluation:
For the editing unit overall I believe that my overall knowledge of editing history was very very bare but I have been able to change that by being educated on the many different pasts of editing such as past editing softwares, editing professionals, different types of editing and how editing as a whole has massively developed and changed over the years. As well as the history of editing, I've also been able to develop my physical skills of editing through lessons and independent learning and my own experiments when creating projects throughout the the past year. All of this can be seen throughout how i show my physical editing with screenshots. It has also allowed me to be more creative mentally as the more you use editing softwares, the more you get used to them and what features they may have so when thinking of ideas for projects it makes it easier to visualise a project if you know what type of edits/ how you could see yourself editing it. I believe this is a very useful skills that can only be created from being so hands on the your projects creatively.
I strongly agree that my experience the premier pro has increased dramatically as at the beginning of the year, i found it difficult to follow along to the simple premier pro tutorials which are seen at the beginning of my blog, whereas now I'm very comfortable with the software and love to see how much I can experiment with certain clips, from colour balance, effects, audio effects, text, overlapping and so many more.
I've become more knowledges on how different types of editors can edit the same scene and how everyone has their own way of doing it, whether that be right or wrong in other peoples eyes. It has also made me more appreciative when i'm watching videos/movie/music videos because you can visually notice what types of edits have been involved in these projects so it makes you view creative projects in a completely different light which is a great skills to have as you can take huge inspirations from other projects. Just as other famous celebs such as Quentin Tarantino has from lots of others but one specifically would be 'Band of Outsiders'.
I believe that I could improve on my time scheduling when it comes to editing as I haven't quite got my mind around how long a project may take, so I either give myself too much time and then i'm unsatisfied with the results or the complete opposite effect where I realise I have too much to do, but then left myself with not enough time, leaving me with an project that I may be unsatisfied with again. So grasping a better timing around the whole unit of editing would be very useful to learn more about.
My Music Video -
This is my final result of my music video to the song "In my Room" by Frank Ocean. The filming style and editing style is heavily inspired by music videos shown in my inspiration presentation.
When it came to how i applied what i learned from Andrew Goodwin and Carol Vernallis's music video theory's. I had some actions such as the strobe lighting effect, appear in the music video when the lyrics "FLASHING" were being sung in the song. I also used the concept by Andrew Goodwin, Notions of looking, in my music video. The clips of the actor talking and staring directly into the lens of the camera and at the audience is when the words "Quit being violent with me, Quit being violent with me" and the "You make me violent" these lyrics were sung directly to the audience, making them feel a part of the music video and concerned for the actor as to why she's asking people or something to quit being violent with her. however hopefully throughout the next couple of clips i was able to give the impression that those words are all just in her head, tormenting her thoughts.
Pre planning allowed me to become even more creative when it came to the editing process, however you can never have enough shots! The multiple styles of makeup also allowed the similar style of shooting to appear completely different even if it was the same backdrop and model. Giving even more variety to my shots.
Weaknesses:
I tried researching multiple videos and websites to figure out how to get the effect where there was multiple people in the shot but i couldn't figure it out in time so i tried a few different techniques of overlaying different shots to make it appear that there was more than one person in the entire video.
If i could go and redo this whole unit, i would have chosen a song that was better suited for more of a narrative music video as i believe it would have been easier to follow when editing, because this video had no story behind it so it got harder as i went on to get creative with how to create creative shots with limitations.
I would also improve my filming equipment as it was obvious that i wasn't in a studio, the backdrop didn't look professional at all so i think it just made the whole music video look very unprofessional. I also should have shot more shots as, when i got to the editing portion, i realised that i didn't have enough footage to cover the whole song so for part of it, there are some parts where i reused clips and edits to fill the whole song.
Strengths:
The variety of editing techniques I used throughout the entire music video and how I was able to overlap multiple effects onto each other to give even more intense illusions and visuals throughout. Filming on a tripod made it a lot easier for the shots to be at similar height as well as making sure certain angles were able to be captured.
Another strength of mine would be the camera/camera angle! i believe this was a strength of mine because I thought ahead of shootings and had multiple ideas planned out on how I wanted to edit the music video so I knew before hand that I wanted lots of shots that I could possibly use multiple times as well as shots where the actor is positioned at certain angles or certain positions from the camera so it allowed me to overlap clips while editing. Knowing all of this beforehand really helped while editing as I had lots of clips to experiment and work with.
I used as much lighting as I possibly could with the equipment I had on me at the time! This consisted of handheld lightings with red, blue and yellow filter sheets that could be stacked to create other colour options too, these were key to the video visuals as they added better visual aspects as well as more depth and meaning to the video too because the coloured used at certain times can be linked to moods throughout the video. I enhanced or diffused these clips with coloured while editing depends on what type of vibrance and style, i desired during that clip of the music video.
First Promotional Video Example:
The intention of this promotional video is to promote and showcase this coffee shop, and throughout the promotional video the logo of the coffee shop and items featured on the menu are show so the videos purpose was achieved.
The structure of the video features a bunch of clips which were partly edited to the rhythm of the song playing in the background, however some were not. It has a lot of short clips all edited together which gives it a montage type feelings. Some clips are slowed down a little and the majority of the clips are extreme close ups/ zoom ins of objects or actions.
The depth of field changes throughout the video clip, with some clips being fully in focus and other clips having the background be slightly blurred so the audience focuses on the action taking place, in focus of the camera. I noticed that in this promotional video they used the editing technique called 'speed ramping' which is when you edit parts of a video in slow motion and then in the same clip, another part of it is normal pace or faster. This technique is used because it speeds up the little details but then slows down and focuses on key points such as coffee pouring or steam coming out of machines.
The promotional video uses both diegetic and non- diegetic audio throughout. Examples of this would be the non - diegetic music which was edited in, then the diegetic sounds would be the water pouring, water boiling, coffee being pressed. This sets the scene of the atmosphere and surrounding sounds of what it's like being in an actual coffee shop.
The intention of this promotional video is to promote 'BLACK. Clothing'' and showcase some of the pieces they sell. Throughout the video the clothes are being worn and show on, being the centre of attention in the whole video because it's the item they're trying to promote and sell so the purpose of the promotional video is achieved.
The structure of the video consists of that are also cut and edited around the rhythm of the song that was edited in. The video features a bunch of establishing shots, panning shots, time-lapses and they use the technique of speed ramping in different parts too, so very similar to the way the first promotional video is done.
Slow mo is used a lot on the shots that feature the models wearing the clothes, this technique is used for the clothes to be noticed more and the slow mo technique is typically used the exaggerate something, so this would be to make the viewers focus on the clothes.
The promotional video uses both diegetic and non-diegetic audio as well. Examples of this would the the non-diegetic music that was edited in and editing around to make the rhythm flow better for the video. The diegetic example of audio used would be the water dripping down from the pipe is featured in the video as it goes along with the beat of the music.
Video Links:
First Video - https://www.youtube.com/watch?v=t8k71QcArnk
Second Video - https://www.youtube.com/watch?v=2LCNqRj6tJU
Third Video - https://www.youtube.com/watch?v=mEyUzQUH-IY
The music video has a bold visual representation of America's social issues including Black oppression, incarceration, gun control, school shootings and many more. The whole video is shot continuously almost as if the camera doesn't cut away or is not edited, this is because they used invisible cuts which can be created to seem seamless to the audience however they do indeed cut.
Editing is getting rid of unwanted footage so it is easier to tell the story to the audience, from A - B. Different factors that may effect when we edit are:
Basic Premier Pro Tutorials:
Understanding Panels in Premier Pro, main four are Project Panel, Source Monitor Panel, Program Monitor Panel and Timeline Panel.
An Editor is in control of the coordination of one sot to the next. They also remove unwanted or useless footage that serves no purpose towards the meaning of the movie.
Shot/Reverse Shot:
This is a filming technique where an actor is looking or having a conversation with another actor off-screen and then the shot focuses on the other actor and vice versa throughout the conversation. This type of filming technique is a part of the Hollywood style of 'Continuity Editing'. They refer to this as eye line match, which is transitions between shots between the two or more characters.
180 Degree Rule:
This next filming technique is where two shots edited together that alternate characters, typically in a conversation situation or an argument scene. Usually having one actors face one direction and then the other actor looking in the opposite direction but still facing each other.
30 Degree Rule:
Another filming technique is a guideline which states that the camera should move at least 30 degrees relative to the subject between successive shots of the same subject. if the camera moves less that 30 degrees, it can look like a jump cut which could distract the audience from the meaning or story, the video is trying to portray.
https://youtu.be/Sud_wMH7L18?t=57
In this clip, between 0:57 and 1:05, it gives 2 clip examples of the difference between using and not using the 30 degree rule and you can see the noticeable difference.
Cut In:
This next filming technique is created in the post production process while editing the film or clip. The use of a cut is sudden in filming and can be used as a transition into another scene. As editing developed overtime, the cuts can be changed into things such as swiping or dissolving into another scene.
Crosscutting/Parallel:
Crosscutting is the technique of alternating two or more scenes. These scenes are typically happening at the same time in the film however in different locations, comparing the differences.
These images are from 'The Shining' and this establishing shot give a extreme long shot of the hotel which the whole movie is based and shot around.
Match on Action:
This filming technique is when one shot cuts to another shot portraying the action of the subject in the first shot. Doing this creates a sense of continuity as the action carries on so it creates a 'visual bridge' which draws the viewers attention away from the obvious cuts and focuses onto the action occurring in the scenes.
https://www.youtube.com/watch?v=6_u0LKmga5U
This youtube clip give multiple examples of match the action and then examples of how the person who made the video actually used the into his wedding video. Showing how match the action can be used in any type of film or video.
Temporal Overlap:
Temporal overlapping is when you disturb the chronological order of a film or clip, this could be done by adding flashbacks or flash forwards to remind the audience of a memory or is just a key part of the story or meaning of the film.
https://www.youtube.com/watch?v=RVd6CnKLPgY
This youtube clip is an example of a flashback in Ratatouille that gives the audience an understanding of a characters background which could be important to the storyline.
Kuleshov Effect:
This film editing effect is demonstrated by Lev Kuleshov, a Russian Filmmaker. He used this editing technique in 1910's and 1920's. His experiment consisted of cutting back and forth between a man and three different objects or subjects to see what emotion could be created with each cut. The Kuleshov effect was amazing at the time because it was able to show filmmakers that they could manipulate the audiences emotions with editing.
Eisenstein Montage:
A group of soviet filmmakers, lead by Lev Kuleshove began to experiment with film more intellectually. They used a structural device which allowed them to get to point A to point b without without wondering where you are. They used this idea with time and space in mind. So they applied meaning within a series of interlinking shots, essentially they were manipulating time and space which then became known as the 'Soviet Montage'.
Sergi Eisenstien was a part of this filmmaking group and his film made in 1925 called 'Battleship Potempkin' was known for pushing cinematic language even further. He did this by manipulating the audiences perception of time by stretching out the crowds flight down the steps for seven minutes, this would be much longer than it would take normally in real life.
The earliest know films in cinema were done in one shot without any editing however cutting began to develop very quickly after this. One of the first film to have a cut in it was called 'Life of an American Fireman (1903), directed by Edwin S. Porter. With the use of a camera being inside the building and then having a camera set up outside of the building as well, this demonstrated the use of editing for the first time, cutting two shots together.
Moviola is a device that allows a film editor to view a film while editing it. This machine is the first ever to be capable of showing motion picture while editing and was invented by Iwan Serrurier in 1924. In 1920, the machine cost around £600 so in 2019 that would be about £7,700, as a result of the price, not many moviola's were sold.
Easy Rider (1969):
In this short clip of the movie, there is a series of shots that get are edited to be increased faster to signify the acid trip taking place on the actors and how quickly the drug can start to effect you mentally. As the shots go on, there are hand held shots of tree branches from below, looking up and spinning. This shot could be seen as a point of view from the actors after the acid has started to take effect or a representation of how the drug can effect your brain into creating illusions. The shot with the sun could represent how drugs can effect you overtime and make you lose your sense of time all together as you are constantly having illusions so time of day flies by as your brain gives you a fake reality. The shot that pans upwards showcasing the building could represent the transition into the afterlife because of the use of drugs or because the scene was filmed in a cemetery this this could also connect.As the camera pans up higher and higher on the building, so are the actors. This camera technique represents the state of the actors during this scene. As well as the shot of the big vibrant red sun, foreshadowing hell as a result of drug abuse. Once the drugs have been taken and start to take effect, the editing pace increasing into shorter snapper shots as well as multiple audios being played at the same time. One audio being diegetic of a woman reading some sort of prayer, which links to what someone might say at a funeral because it was shot in a cemetery. Which could also insinuate to the audience that the drugs lead to the death of one of the actors later on in the film. There is another audio that plays which is non-diegetic and it sounds like an old fashioned radio with a static like background to it, this could link to the actors pasts that they may be reminiscing on. A lot of the shorter clips are hand held and i believe the director did this technique because it gives the scene a more chaotic and realistic point of view as if the viewer had taken the acid too, which makes the audience feel as if they are in the movie and are their with the actors, experiencing what they are experiencing. After researching, I found out that the actors did actually take real acid in this clip because they wanted to show the real genuine experience on camera, so their performance was as realistic as possible. The lighting of the four actors in the cemetery at the beginning is not very bright however once they take the drugs, a lot more natural sun light and sun rays are show on camera. This could be a representation of how drugs can change your way of looking at your life because they can make you see illusions or how people say they feel happier when they are on drugs, an escapism from reality that overall messes your brain mentally and physically.
