This is just a quick visual mood board of the inspirations i used for the makeup look/styles that I used when preparing to shoot for the music video. I found all of these styles on Pinterest. I chose these styles because i wanted the makeup to really stand out in the music video as the whole video is shot on a face, so i wanted to make it interesting with different looks and designs.
For the first look i wanted the idea of glitter tears coming down from the eyes. A big inspiration for this look would be from the tv show 'Euphoria'. This style of makeup is used multiple times in 'Euphoria' as shown in the images, and was pretty easy to recreate with just the use of eyelash glue and glitter. The makeup artist for 'Euphoria', Donni Davy, states that the meaning behind the glitter tears is a way for the emotions of the characters in the show to be frozen in time. So with this being said, it can also be applied to the meaning behind the music video, capturing all of the emotion being displayed.
The second look is mainly just the use of eyeliner all of the face, going in all different directions, creating all different types of patterns all over the face. I wanted to go with something like this because it gives off a chaotic vibe, representing being mentally all over the place in a way. So for this looks it didn't really have a big inspiration behind it but i knew i wanted it to be crazy and dramatic with the use of eyeliner everywhere.
Goodwin's theory is made up of 8 key concepts, these being:
Links Between Music and Visuals
Links Between Lyrics and Visuals
Genre Characteristics
Intertextual References
Notions Of Looking
Voyeurism
Demands Of the Record Label
Performance Based, Narrative Based and Concept Based Music Videos
Links Between Music and Visuals - The links between music and the visuals can be shown in a music video by for example having a slower sadder song, having longer more dramatic, darker lit shots. Then the complete opposite could be a really upbeat song, having visuals of people dancing around in the sunshine to represent how moods can be shown through songs and then presented in visuals too. This can be applied to editing too, faster editing can be used for the more upbeat song whereas less edits could be used for the sadder song.
Links Between Lyrics and Visuals - The concepts consists of when a word, place, item or even person is used as a lyric in a song and then in the visuals, the thing sung about appears in the music video, to reflect the lyrics of the song in the visuals. When the audience is watching the music video, they are able to make the connection from the object to the song, this can be a way to make something more memorable as well.
Genre Characteristics - This concept could be seen as stereotyping however it's used to identify different music videos to the genre of song so for example, a dance/hip hop song will typically have dance routines in it with some type of theme. Another examples would be that rap songs tend to have cars and money involved in the visuals as a way to flaunt their wealth to others, which is a big deal when it comes to rappers.
An Example:
Intertextual References - This concept is when music videos make references to other types of media, this could be books, movies or even other songs. An example of this would be Ariana Grande - "Thank U, Next" and in that music video she bases the whole music video off of four movies that meant a lot to her in her childhood/teen hood and they all have strong feminine roles that are very empowering to others. And empowerment was a great message to link all of them together as well as the song because the whole meaning behind the song is self love and how you don't need a relationship to be yourself and happy! These four are Mean Girls, Legally Blonde, Bring it On and 13 going on 30.
This is the music video for comparison:
Another example of storytelling in music videos would be:
The story behind this music video made by Hayley Kiyoko is about a third wheel who soon gains the affections and attention of a neglected girlfriend, drama occurs once the boyfriend finds out. Multiple shots that show tension make the music video feel like a short film.
Notions Of Looking - The notions of looking is a technique used to create a connection between the audience and the artist, actress or whoever is on the screen. They look directing into the camera lens and make the audience look them directly in the eye, this technique is used so the audience feels as if they are a part of whatever is happening in the music video, and not just watching from the sidelines.
Voyeurism - This concept is when the visuals are recorded to be seen sexually, this could be shots of body parts or certain clothing being worn. Camera angles work well into this as normally to capture these types of shots, the camera angles are all over the place.
Demands Of the Record Label - The Demands of the record label is pretty simple to understand, it's basically pre requested shots from the record label themselves. So this could count as certain shot styles, angles or items to be in the music video.
Performance Based, Narrative Based and Concept Based Music Videos - Performance based music video are music videos that are shown as live performances, or like a montage or clips from a tour of the artist performing. Narrative based is when a music video will follow a narrative/storyline or the artist is trying to sent a message across to the audience through the art of a music video narrative. Concept based is when the idea of the video is described/displayed through the props and surroundings such as mis en scene, and these don't have to be related to the music whatsoever.
Referencing:
Bacon, C., 2018. Advanced Media Portfolio. [Online]
Available at: https://chloebaconmediaa2.wordpress.com/2018/01/15/andrew-goodwins-music-video-theory/
Carol Vernallis is the first person to articulate a theory of how music, lyrics and images can be placed in relation. She also provided detailed analyses of individual videos that show the parameters of sound and images at work in a temporal flow. (Vernallis, n.d.)
She has written two books that link to music theories, the first one being 'Experiencing Music Video' that theorise the genre of music from moving image and sound. Her second book being called 'Unruly Media: Youtube, Music Video, and the New Digital Cinema'
Her theory is made up of four concepts, these are : Narrative, Editing, Camera Movement/Framing and Diegesis.
Narrative - Carol Vernallis's theory suggests that the music video is a visual response to the narrative of the song. Resulting in whatever occurs in the video, reflects the lyrics of the song somehow. She follows her point by saying that the narrative may not always be complete so the narrative can be disconnected and only show a glimpse of the narrative throughout. However even with glimpses of a narrative, a music video has to have something making it continue to be enjoyable so this isn't always the narrative, it can be the music itself or the artist on screen.
Editing - For editing, carol's theory states that the editing of a music video can break the normal convention/rules of editing. This is stated because the editing in music video's doesn't have to be hidden like in movies, as continuity is key in movies and editing mistakes can take distract you from the movie. However music video's have more freedom when it comes to editing as most people pay attention to the song, and the video just being a fun creative way to express the lyrics even more, so there are less rules. Some rules frequently broken in music videos would be the 180 Degree rule, jump cuts, extreme change in pace of the editing style.
Example Music Video:
It is very obvious and clear from the beginning of this music video that it has been heavily editing, the majority of the video is sped up so feel more energetic and flow well better with the upbeat music. Throughout cuts are made to make Beyonce's movements hit the beat perfectly with the beat of the music.
Camera Movement & Framing - In Vernallis's theory for this concept she states that the establishing shots are one of the key camera features of a music video, they are used very frequently, as well as close up shots. Saying this, it can have a huge variety because the style of video can result in many different style of videos. In some cases the camera's movement may flow in time with the lyrics.
Example Music Video:
There are lots of close up and extreme close up shots throughout this entire music video because the focus of this video is all about Rhianna. It shows her vulnerability and with the camera being so up close and personal with her like this, it really adds to the feeling of being isolated and alone.
Diegesis - When it comes to music videos, diegesis is known as the constructed world made around the music video. In Vernallis's theory she explains that in music video's the diegesis is shown slowly, and repeatedly throughout a video. Some of these frames will appear more important than others due to the way they are shot but it all adds up together to create a type of backstory or surroundings of the area of the music video, making it more realistic.
References:
Vernallis, C. (n.d.). Music Stanford. Retrieved from Stanford University : https://music.stanford.edu/people/carol-vernallis
This is just a video example of past focus group we have had about our music video planning. In these focus groups you're able to see that we each spend a certain amount of time explaining and presenting our ideas for what we plan to create for our music video. When explaining this, some people had visual representation/ inspiration from other music video or album covers or even movie designs.
These focus groups allow all of us to receive feedback on our ideas from multiple different viewpoints, which then allows us to take that feedback and use it in whichever way we want to improve out ideas. These groups also allow the chance for others to discuss strengths and weaknesses of ideas if a person is indecisive in which way they want to go with there ideas to begin with, this allows the decision to be a little easier to decide one you get opinions from others. These groups are key to the beginning of research and planning as it can change your original idea all together for the better with the help of others around you, going through a similar situation.
