Original Pitch Idea

 

Pitch:

For my promotional video for AncesTree, I want to create a short video that portrays the story of two families who sign up for the app, this could be from curiosity or recommendations from friends. Through the app and the information they provide, they soon find out that they’re related in some way. Which would have probably never been discovered if it wasn’t for the use of AncesTree. I want the visuals of the majority of the promotional video to be captured from their phones, so it gives the audience of the video that they’re along this journey with the two families as well. This will get theM intrigued and invested into the video and app. An example of this could be from when they eventually meet each other for the first time, it could be shown from a live stream as if someone is recording the interaction. The Budget for this promotional video would probably be around £7,000 and this is because a large amount of this budget would go towards advertising the promotional video as promoting can get quite expensive. From research an example of this would be if you payed $1,000, the video would be viewed by 10,000 people. Another large amount of the budget would go to the equipment needed to film, actors, editors. For the schedule, I believe that this promotional video could be filmed quicker than the typical video because I want the majority of the filming to be digital, however this can still take some time to produce. So for everything to be completed from beginning to end I would say around 5 to 6 weeks. i would say this amount of weeks because shooting, editing, documentation, and evaluations would need to be considered in this time as well.

From the feedback give to others, i definitely need to reconsider my idea and involve  more of a historical aspect as i didn’t involve this in my original idea.