Purpose of the Commission

The Purpose of the Commission:

Fruit Bowl Tech are a start up tech communications company operating from Milton Keynes in the UK. They have reached out for a promotional video to be made for a new app that they have created. This app is compatible with mobile and desktop and it allows business clients as well as friends and families to share, explore and converse remotely as if they are in the same room. This give a wide range of people the chance to discover a whole side of their life, they may have not ever learned about before. Essentially opening up a whole ancestry to be explored, going back hundreds, maybe even thousands of years ago. This app would be able to do all of this by individuals uploading photos, documents, sharing stories that they know about their families past and they system being able to link key points, expanding and growing with every piece of data given. The interaction wanted from this promotional video is that they want more app signups, brand interaction and they want social media/press to create a 'buzz' meaning they're being talked about, this will determine the success of the promotional video.

Key messages that Fruit Bowl Tech want to be communicated are:

• Staying in touch is vital
• Connecting to the past is as important as facing the future
• Family is as important as friends

Target Audience:

In the brief, the client said that the demographic that they want to target the most would be anyone around the ages of 24 - 60 so it's a wide range of people. They have such a wide range because it give more opportunities for more people to find out more about themselves and each other. In the brief they also said that ABC1 would be part of the demographic. ABC1 is a social grade definition that describes, measure and classify people of different social grade and income earnings. Social Grade 'A' is upper middle class, Social Grade 'B' is middle class and Social Grade 'C1' is lower middle class.