Evaluation

My Evaluation:

For this unit's brief I was given the task to create the pre production of a promotional video for a new app launching called 'AncesTree'. The clients intentions were 'We have a new product, a web and mobile based app for families that allow collaboration across the globe in a shared, global family tree network, that allows relatives and families to share stories, pictures, documents and chat allowing new avenues of communication to open up all around the world and a greater appreciation of heritage and ancestry.  If the app is successful, we expect a global, intertwined network of families. A Facebook of the past. The sunny future of family history'.  Throughout a series of weeks, i provided evidence of the pre production plan happening.

I first started off with analysis of multiple examples of promotional videos that were easily accessible on youtube. This analysis was key to research because it gave me insight on how promotional videos should be laid out, how they should be edited and how different each one can be. Overall this first research was key into knowing what to do and how to start this unit.

Moving on from this and starting the project, I had to start with a pitch to the client a few initial brief ideas for the first time. I believe in this step, I could thought harder about my ideas as I received a lot of feedback which changed my idea entirely. With these ideas, we created a visual board as well which allowed the ideas to come to life more and become more easily visual when describing them which was really handy when pitching in the meeting. 

After this meeting, i began sketching out a storyboard so it gave the promotional video more structure of how the video would be laid out physically. This storyboard then gives the ideas of location searching and GAANT charts which I then started to create. However if i was to do this process again, I would have continued to create more GAANT charts as we continued through the process of creating the promotional video to show progress of what's being done and when more accurately. Overall I believe my initial research and planning at this point was going good, however it could have been better if i had created a proper schedule to work around and show what i'm working on, at certain points. 

All of my documents created for the production were very professional and included everything that was needed to be as professional as possible. I gave a brief description of why each document is important to the production process and what would happen if they were not included. I have given all the right document that would be needed to start the filming process and to have full access to all footage filmed, even on specific locations scouted out earlier on.

Therefore from all of this evidence, I believe that I have created a promotional video that is a great representation of the improved pitch idea that I presented to the client at the beginning of this whole journey. This promotional video will be successful towards it's targeted audience because the research at the beginning, allowed me to target certain topics, and people related to similar ages to the targeted audience which allows them to relate and be intrigued in the promotional video, then promoting the app. I believe I had points in which I could have improved my promotional video and the pre production as well. These improvements would be to focus more on scheduling to keep myself and everyone involved on track and what's happening when, this would have been helpful. As well as this, I believe my budget records could have been improved massively as i feel like that part of my pre production is the weakest, I should have put more research and thought into that part. I'm happy that I was able to find copyright free music to feature in the promotional video though as it prevented any copyright issues to occur, this can be a crucial step if not avoided.

I showed evidence of keeping in touch with the client with teams meetings, this was a good way to make sure the client was happy and it allowed me to adjust parts of the production if needed to, before any serious plans were put in place. So communication with the client was key for this production. The client was able to observe what type of production I was doing in their own time as well, this is possible because I updated my blogpost as much as possible, making sure everything was labelled properly so they could access any information they wanted to at any point in time.

Next time I do more training on this promotional video i want to provide more research as I believe the GAANT chart may not have been enough so adding more research such as Time Schedules for everyone involved to make time management easier and flow better once everyone is able to work around a set time schedule. All of this would have improved the overall experience and production of the entire promotional video experience. I may also have looked more into different locations as I stayed really local so next time I would explore further for more locations to give more variety when filming.

In conclusion, I believe I was able to create a successful promotional video for my client, that they were happy with. I was able to provide evidence of my research, location scouting, legal documents, visual representations of what I pictured the promotional video to be at the beginning and much more. I still believe I had multiple parts of the production that I could improve on if i was able to go back and do it all again though. Overall, all of my work was well organised and labelled making it easy to access and visually see evidence of all of this. Finally, after all of this pre production evidence and the video, I was able to create a promotional video for AncesTree that they were pleased with because it met what intentions that they wanted it to at the beginning of this whole process. It targets the right audience and promotes the app in a very positive way, so engagement will increase from this video and the intention of this video will be a success.