A actor release form is a legal agreement between the producer and the actor. This legal document allows the producer to have the rights of any performance made in the time of shooting, from the actor. This release form is very important because without it, it means that the producers have no rights to use shots of the actor, the voice of the actor. Without this you can't sell or distribute your film without these rights so it is a key part to pre production.
Location Release Form:
A location release form grants permission to the producer/filmmakers by the location owners to film on that specific property. This gives details about what is being shot to the location owner. This legal document has to be signed by both of the people involved. This then allows the filming to start on the location.
Risk Assessment Form:
A risk assessment form is created before any filming is done, this is because the risk assessment form is used to identify the risks on all shooting locations. It typically goes into depth about all the risks that people should try to avoid while filming. It then assesses injury severity and implements measures to reduce the risks in that area.
Fruit Bowl Tech are a start up tech communications company operating from Milton Keynes in the UK. They have reached out for a promotional video to be made for a new app that they have created. This app is compatible with mobile and desktop and it allows business clients as well as friends and families to share, explore and converse remotely as if they are in the same room. This give a wide range of people the chance to discover a whole side of their life, they may have not ever learned about before. Essentially opening up a whole ancestry to be explored, going back hundreds, maybe even thousands of years ago. This app would be able to do all of this by individuals uploading photos, documents, sharing stories that they know about their families past and they system being able to link key points, expanding and growing with every piece of data given. The interaction wanted from this promotional video is that they want more app signups, brand interaction and they want social media/press to create a 'buzz' meaning they're being talked about, this will determine the success of the promotional video.
Key messages that Fruit Bowl Tech want to be communicated are:
Staying in touch is vital
Connecting to the past is as important as facing the future
Family is as important as friends
Target Audience:
In the brief, the client said that the demographic that they want to target the most would be anyone around the ages of 24 - 60 so it's a wide range of people. They have such a wide range because it give more opportunities for more people to find out more about themselves and each other. In the brief they also said that ABC1 would be part of the demographic. ABC1 is a social grade definition that describes, measure and classify people of different social grade and income earnings. Social Grade 'A' is upper middle class, Social Grade 'B' is middle class and Social Grade 'C1' is lower middle class.
For the continuity plan we have to take into consideration the weather, especially when shooting the shots in the coffee shop because I want the backdrop to be a window with good weather to match the positive actions that are occurring. So when shooting this one shot, a couple of days can be added to work around to ensure that the weather is good on that certain shooting day. So the week three shooting can be pushed into week four as well just in case the weather is bad that week.
To avoid music copyright issues during the process of this promotional video, i was able to work around it by researching and finding out that adobe actually has a website dedicated to supplying royalty free music for £19.99 a month. However luckily they have a 30 free day trial, making it perfect to use for the promotional video. They have a range of genres of music such as electronic, film, pop, epic, inspiring, suspenseful and many more.
This is a budget friendly version for smaller promotional video because it allows clients with smaller budgets to have a chance of having copyright free music featured in your promotional video.
When browsing the website, i found the perfect song which i want to feature on the promotional video. This being the song:
The images above give a little idea of what to expect in the promotional video so for example there are images of people hugging and reuniting. This will appear in the promotional video when the two actors meet each other.
The images of photo albums/ scrapbooks are a representation of a way that I want history to be displayed in the promotional video, flicking back to pages, going deeper and deeper into the history of them.
Then finally the family tree is a representation of how the app shows the family tree growing as data is added to the app. More visual diagrams will be made in the storyboard.
For my promotional video for AncesTree, I want to create a short video that portrays the story of two families who sign up for the app, this could be from curiosity or recommendations from friends. Through the app and the information they provide, they soon find out that they’re related in some way. Which would have probably never been discovered if it wasn’t for the use of AncesTree. I want the visuals of the majority of the promotional video to be captured from their phones, so it gives the audience of the video that they’re along this journey with the two families as well. This will get theM intrigued and invested into the video and app. An example of this could be from when they eventually meet each other for the first time, it could be shown from a live stream as if someone is recording the interaction. The Budget for this promotional video would probably be around £7,000 and this is because a large amount of this budget would go towards advertising the promotional video as promoting can get quite expensive. From research an example of this would be if you payed $1,000, the video would be viewed by 10,000 people. Another large amount of the budget would go to the equipment needed to film, actors, editors. For the schedule, I believe that this promotional video could be filmed quicker than the typical video because I want the majority of the filming to be digital, however this can still take some time to produce. So for everything to be completed from beginning to end I would say around 5 to 6 weeks. i would say this amount of weeks because shooting, editing, documentation, and evaluations would need to be considered in this time as well.
From the feedback give to others, i definitely need to reconsider my idea and involve more of a historical aspect as i didn’t involve this in my original idea.
The intention of this promotional video is to promote and showcase this coffee shop, and throughout the promotional video the logo of the coffee shop and items featured on the menu are show so the videos purpose was achieved.
The structure of the video features a bunch of clips which were partly edited to the rhythm of the song playing in the background, however some were not. It has a lot of short clips all edited together which gives it a montage type feelings. Some clips are slowed down a little and the majority of the clips are extreme close ups/ zoom ins of objects or actions.
The depth of field changes throughout the video clip, with some clips being fully in focus and other clips having the background be slightly blurred so the audience focuses on the action taking place, in focus of the camera. I noticed that in this promotional video they used the editing technique called 'speed ramping' which is when you edit parts of a video in slow motion and then in the same clip, another part of it is normal pace or faster. This technique is used because it speeds up the little details but then slows down and focuses on key points such as coffee pouring or steam coming out of machines.
The promotional video uses both diegetic and non- diegetic audio throughout. Examples of this would be the non - diegetic music which was edited in, then the diegetic sounds would be the water pouring, water boiling, coffee being pressed. This sets the scene of the atmosphere and surrounding sounds of what it's like being in an actual coffee shop.
Second Promotional Video Example:
The intention of this promotional video is to promote 'BLACK. Clothing'' and showcase some of the pieces they sell. Throughout the video the clothes are being worn and show on, being the centre of attention in the whole video because it's the item they're trying to promote and sell so the purpose of the promotional video is achieved.
The structure of the video consists of that are also cut and edited around the rhythm of the song that was edited in. The video features a bunch of establishing shots, panning shots, time-lapses and they use the technique of speed ramping in different parts too, so very similar to the way the first promotional video is done.
Slow mo is used a lot on the shots that feature the models wearing the clothes, this technique is used for the clothes to be noticed more and the slow mo technique is typically used the exaggerate something, so this would be to make the viewers focus on the clothes.
The promotional video uses both diegetic and non-diegetic audio as well. Examples of this would the the non-diegetic music that was edited in and editing around to make the rhythm flow better for the video. The diegetic example of audio used would be the water dripping down from the pipe is featured in the video as it goes along with the beat of the music.
Third Promotional Video Example:
The intention of this promotional video is to get more people to come and visit Walt Disney World Resort Destination. They promote this by constantly showing actors having the time of their lives, none stop smiling. This technique of everyone having an amazing time is a way into manipulating the audience of these promotional videos into showing what they're missing out on and how if they visit this place and spend money, they will have the best experience ever. I would say that this message is portrayed because it doesn't show any negative and only shows 'the magic of disney world'.
The structure of the video features families and friends living their best lives, going on rides, drinking, eating. This can in a way make the audience jealous that they aren't doing this and seeing this would just want them to go do it even more. There was a lot of hand held shots in this and this is noticeable because the camera is a little shaky but it's positioned around the height of the actors, so it give the illusion that the camera is a point of view from the audience. Also a few establishing shots of rides as well as birds eye view shots, probably shot on a drone, that give an exclusive look of the entire resort. Showing the area is also a way to get people to go and visit because of all the attractions surrounding it.
The promotional video uses both diegetic and non-diegetic audio throughout too. Examples of this is the non-diegetic narrator talking directly to the audience, describing everything great about Walt Disney World Resort. The narrator is used as a technique so the audience feels as if the narrator is talking directly to them, making it feel more personal and direct. More non-diegetic sound added would be the overall upbeat music added in throughout the entire clip, which just adds to the feeling of positivity which the video is trying to show. The diegetic examples in the promotional video are when the show explosions are shown, the sound of the explosion is included in the video.
Video Links:
First Video - https://www.youtube.com/watch?v=t8k71QcArnk
Second Video - https://www.youtube.com/watch?v=2LCNqRj6tJU
Third Video - https://www.youtube.com/watch?v=mEyUzQUH-IY
